Tagline fun with a few of my favorite brands
Client: Kith
Challenge: Kith’s current tagline doesn’t relate to who they really are. The challenge was to create a new tagline that will speak to Gen Z and stay for the long run. Capturing Kith's essence of ‘Family’ and ‘Connection’ to ensure the expression resonates and aligns with their purpose and vision.
Solution: Kith is known for a tight knit family feeling with their audience. The solution was to create a meaningful expression that demonstrates the feeling of family, bonding and kin that Kith is all about.
"LOYALTY RUNS IN THE FAMILY"
