Art Director: Darrius Murray
Copywriter: Keon Johnson
Let's be honest, dog foods tricky; finding the right type is tough.
One wrong choice leads to all sorts of disasters with your pups eating habits, nutrition and even worse... your food.
Thats where the "Get Them Their Own" Chewy campaign comes in, the idea was to give dog owners of all ages, a quick and convenient way to get the best meals for their loyal companion.
strategy
- We'll partner with Apple and Google Play to encourage dog owners to download the Chewy app.
- The next step is to reach dog owners, having our advertisements featured in pet friendly locations and parks.
- Each new person who downloads the app receives a code to use at Chewy vending machines and get free samples of any branD.
