If your lungs could talk, they'd surely tell you not to take a single breathe in New York City.
Filthy air quality is a huge issue, being one of the direct consequences of high co2 levels that are trapped in the atmosphere. 
Just one car releases nearly 24 pounds of carbon dioxide into the air. In a place like New York city, which ranked 10th on the list of the U.S. most polluted cities and with 12 million and counting licensed drivers, things may get 'suffocating'.
​Vindigo is a car trade in service serving as an alternative for drivers to keep the liberty of their travels without harming the environment. 

strategy
- vindicating the main way drivers are on the "go" we will reach out to drivers across the city via New York              billboards, highways and social media. 
- We'll then have our website available for clients to apply for a consultation. Drivers can trade in their old vehicle for a new eco friendly model and a new driver could start their road odyssey right here. 
- this will be executed at the convenience of four major locations across New York City.


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